Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Year of publication: |
2019
|
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Authors: | Parvatiyar, Atul ; Sisodia, Rajendra |
Other Persons: | Sheth, Jagdish N. (honouree) |
Publisher: |
2019: Los Angeles, CA : SAGE Publications |
Subject: | Marketing | Marktforschung | Market research | Strukturwandel | Structural change |
Extent: | 1 Online-Ressource (629 Seiten) Illustrations |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Festschrift |
Language: | English |
Notes: | Description based on XML content |
ISBN: | 978-93-5328-773-3 ; 978-93-5280-817-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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