The aging consumer : perspectives from psychology and economics
ed. by Aimee Drolet ...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Drolet, Aimee Leigh (contributor) |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Older consumers. | Consumer behavior. | Consumption (Economics) | Marketing. | Älterer Mensch | Verbraucher | Individualmarketing | Aufsatzsammlung | Verbraucherverhalten | Entscheidungsverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 301 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84872-810-3 ; 978-1-84872-811-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004958345