Strategic marketing in tourism services
Year of publication: |
2012 ; 1. ed.
|
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Other Persons: | Tsiotsou, Rodoula H. (contributor) |
Publisher: |
Bingley [.a.] : Emerald |
Subject: | Marketing. | Tourism--Marketing. | Strategic planning. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Handbook of marketing strategy
Shankar, Venkatesh, (2012)
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Foote, Cameron S., (2012)
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Marketing for hospitality and tourism
Kotler, Philip, (2010)
- More ...
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Consumer Behavior in a Service Context
Tsiotsou, Rodoula H.,
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Delineating the effect of market orientation on services performance: a component-wise approach
Tsiotsou, Rodoula H., (2008)
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Rate my firm : cultural differences in service evaluations
Tsiotsou, Rodoula H., (2019)
- More ...