The handbook of strategic public relations and integrated marketing communications : [essential methods for managing brand reputation ; key social media strategies ; powerful approaches to delivering messages globally]
ed. by Clarce L. Caywood
| Year of publication: |
2012 ; 2. ed.
|
|---|---|
| Other Persons: | Caywood, Clarke L. (contributor) |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Public relations. | Communication in management. | Communication in marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 904 S. : Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1997. - Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-07-176746-0 ; 0-07-176746-0 |
| Source: |
Persistent link: https://www.econbiz.de/10009634960