Seeking the support of the silent majority : are lurking users valuable to UGC platforms?
Xingyu Chen, Xing Li, Dai Yao, Zhimin Zhou
| Year of publication: |
2019
|
|---|---|
| Authors: | Chen, Xingyu ; Li, Xing ; Yao, Dai ; Zhou, Zhimin |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 6, p. 986-1004
|
| Subject: | Information diffusion | Network density | Clustering coefficient | UGC platform | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-00624-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153419