Harm in price promotions: when coupons elicit reactance
Year of publication: |
2016
|
---|---|
Authors: | Trump, Rebecca K. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 33.2016, 4, p. 302-310
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Promotions | Attitudes | Coupon expiration date | Coupon value | Psychological reactance |
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