Harry Potter and the Service-Dominant Logic of Marketing : A Cautionary Tale
Year of publication: |
2012
|
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Authors: | Brown, Stephen ; Patterson, Anthony |
Publisher: |
[S.l.] : SSRN |
Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Literatur | Literature |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Management, Vol. 25, Nos. 5-6, pp. 519-533, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2009 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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