Health belief model : evaluating marketing promotion in a public vaccination program
Year of publication: |
2011
|
---|---|
Authors: | D'Souza, Clare M. ; Zyngier, Suzanne ; Robinson, Priscilla ; Schlotterlein, Morgan ; Sullivan Mort, Gillian |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 23.2011, 2, p. 134-157
|
Subject: | Gesundheitsmarketing | Health care marketing | Impfung | Vaccination | Marketingmanagement | Marketing management | Bewertung | Evaluation | Australien | Australia |
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