Hedonic tariff choice and consequences of flat-rate bias : the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of flat-rate bias consequences
Fabian Uhrich
| Year of publication: |
2013 ; 1., Aufl
|
|---|---|
| Authors: | Uhrich, Fabian |
| Publisher: |
Stuttgart : ibidem-Verl. |
| Subject: | Flate-Rate | Preismanagement | Pricing strategy | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Emotion | Mobilkommunikation | Mobile communications | Deutschland | Germany | Flatrate | Verbraucherverhalten | Dienstleistungsangebot | Hedonischer Preis |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 156 S graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Technische Universität, Diss., 2012 |
| Notes: | Zsfassung in dt. Sprache 201302 |
| ISBN: | 978-3-8382-0479-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702980