Extent:
XII, 366 S.
23cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Bibliographie
Language: English
Notes:
Includes bibliographical references and index. - Previous ed.: Lincolnwood, Ill.: NTC, 1997
ISBN: 0-07-145680-5
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004858342