Hong Kong millennials' perceptions and preferences on joint promotion partners
Year of publication: |
2022
|
---|---|
Authors: | Chan, Fong Yee |
Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 28.2022, 3, p. 410-430
|
Subject: | 3S model | Brand partnership | Hong Kong | interpretation strategies | joint promotion | millennials | Hongkong | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Verkaufsförderung | Sales promotion |
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