How a customer participates matters : "I am producing" versus "I am designing"
Beibei Dong (Department of Marketing, Lehigh University, Bethlehem, Pennsylvania, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Dong, Beibei |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 498-510
|
| Subject: | Consumer choice | Customer cocreation | Customer coproduction | Customer expectation | Customer participation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2015-0020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418354