How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice
Year of publication: |
2015
|
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Authors: | Posavac, Steven S. |
Other Persons: | Sanbonmatsu, David M. (contributor) ; Seo, Joon (contributor) ; Iacobucci, Dawn (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Meinung | Opinion |
Extent: | 1 Online-Ressource (31 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 1, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2595682 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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