How Blockchain Will Change Marketing As We Know It
Year of publication: |
2020
|
---|---|
Authors: | Harvey, Campbell R. ; Moorman, Christine ; Toledo, Marc |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (6 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 29, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3257511 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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