How consumers' political ideology and status-maintenance goals interact to shape their desire for luxury goods
Year of publication: |
November 2018
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Authors: | Kim, Jeehye Christine ; Park, Brian ; Dubois, David |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 6, p. 132-149
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Subject: | social status | status maintenance | status advancement | luxury goods | political ideology | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Ideologie | Ideology | Sozialer Status | Social status |
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