Consumer engagement in sharing brand-related information on social commerce : the roles of culture and experience
Yaniv Gvili and Shalom Levy
| Year of publication: |
2021
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|---|---|
| Authors: | Gvili, Yaniv ; Levy, Shalom |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 1, p. 53-68
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| Subject: | collectivism | culture | engagement | eWOM | experience | Social commerce | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1633552 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424757