How customer perception of dependence on salesperson and customer-salesperson guanxi determine salesperson influence effectiveness
Wen-Kuei Wu
Year of publication: |
2022
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Authors: | Wu, Wen Kuei |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 42.2022, 1, p. 12-25
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Subject: | influence tactics | influence effectiveness | guanxi | lifeinsurance services | salesperson | Verkaufspersonal | Salespeople | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | China |
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