The role of reviewer badges in the dynamics of online reviews
Year of publication: |
2024
|
---|---|
Authors: | Yazdani, Elham ; Gopinath, Shyam ; Carson, Stephen J. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 3, p. 547-566
|
Subject: | Endogeneity | Online word of mouth | Recent product popularity | Review time | Reviewer badges | Reviewer influence | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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