How do consumers engage with proactive service robots? : the roles of interaction orientation and corporate reputation
Year of publication: |
2022
|
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Authors: | Li, Dongmei ; Liu, Canmian ; Xie, Lishan |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 11, p. 3962-3981
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Subject: | Corporate reputation | Customer engagement | Proactive interaction | Trust | Firmenimage | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Roboter | Robot | Reputation |
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