How do customers and pharmacists experience generic substitution?
Liz Gill; Anu Helkkula; Nicola Cobelli; Lesley White
Year of publication: |
2010
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Authors: | Gill, Liz ; Helkkula, Anu ; Cobelli, Nicola ; White, Lesley |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 4.2010, 4, p. 375-395
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