How do customers and pharmacists experience generic substitution?
Year of publication: |
2010
|
---|---|
Authors: | Gill, Liz ; Helkkula, Anu ; Cobelli, Nicola ; White, Lesley |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 4.2010, 4, p. 375-395
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Australia | Finland | Italy | Consumer behaviour | Medicines | Generics |
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