How do delay announcements shape customer behavior? : an empirical study
Qiuping Yu, Gad Allon, Achal Bassamboo
| Year of publication: |
January 2017
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|---|---|
| Authors: | Yu, Qiuping ; Allon, Gad ; Bassamboo, Achal |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 1, p. 1-20
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| Subject: | delay announcement | patience time | customer abandonment | structural estimation | Konsumentenverhalten | Consumer behaviour | Ankündigungseffekt | Announcement effect | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2335 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646278