How do firms use social media : topic modeling of Twitter brand posts of four Indonesian skincare brands
Year of publication: |
2023
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Authors: | Lestari, Annisafira L. ; Hananto, Arga |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center, Department of Management, Faculty of Economics, University of Indonesia, ISSN 2356-2242, ZDB-ID 2894984-5. - Vol. 15.2023, 2, p. 14-42
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Subject: | Social Media | Topic Modeling | Skincare | LDA | Twitter | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Indonesien | Indonesia |
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