How do franchisors evaluate foreign markets? Ilan Alon; David McKee
| Year of publication: |
2006
|
|---|---|
| Authors: | Alon, Ilan ; McKee, David L. |
| Published in: |
Service franchising : a global perspective. - New York, NY : Springer, ISBN 978-0-387-28182-7. - 2006, p. 93-102
|
| Subject: | Franchising | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003291010