How do price fairness perceptions differ across culture?
Lisa E. Bolton, Hean Tat Keh, and Joseph W. Alba
| Year of publication: |
2010
|
|---|---|
| Authors: | Bolton, Lisa E. ; Keh, Hean Tat ; Alba, Joseph W. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 564-576
|
| Subject: | Preisdifferenzierung | Price discrimination | Kundenzufriedenheit | Customer satisfaction | Kulturelle Identität | Cultural identity | China | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003983888