How Do Price Fairness Perceptions Differ Across Culture?
Year of publication: |
2013
|
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Authors: | Bolton, Lisa ; Keh, Hean Tat ; Alba, Joseph W. |
Publisher: |
[S.l.] : SSRN |
Subject: | China | Kulturelle Identität | Cultural identity | Preisdifferenzierung | Price discrimination | Kundenzufriedenheit | Customer satisfaction |
Extent: | 1 Online-Ressource (13 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, 47 (3), 564-576, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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