The impact of users’ characteristics on customer lifetime value raising : evidence from mobile data service in China
Year of publication: |
2015
|
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Authors: | Qi, Jia-Yin ; Qu, Qi-Xing ; Zhou, Yong-Pin ; Li, Lei |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 16.2015, 4, p. 273-290
|
Subject: | Customer lifetime value (CLV) | Customer loyalty | Self-construal | Age | Gender | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | China | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
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