How electronic word of mouth (eWOM) shapes consumer social media shopping
Year of publication: |
2023
|
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Authors: | Beck, Brittany ; Koskie, Melanie Moore ; Locander, William |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 7, p. 1002-1016
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Subject: | Electronic word of mouth | Retailing on social media | Shopping | Social commerce | Trust | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Großbritannien | United Kingdom | Electronic Commerce | E-commerce |
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