How expectations and perceptions of corporate social responsibility impact NBA fan relationships
Year of publication: |
March 2016
|
---|---|
Authors: | Lacey, Russell ; Kennett-Hensel, Pamela |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 25.2016, 1, p. 21-33
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports | Basketball | USA | United States |
-
Park, Jongchul, (2018)
-
Longitudinal effects of corporate social responsibility on customer relationships
Lacey, Russell, (2010)
-
Nichols, Bridget Satinover, (2016)
- More ...
-
Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying
Sneath, Julie, (2009)
-
Longitudinal Effects of Corporate Social Responsibility on Customer Relationships
Lacey, Russell, (2010)
-
Social responsibility and event-sponsor portfolio fit
Close Scheinbaum, Angeline, (2019)
- More ...