How industries use direct-to-public persuasion in policy conflicts : asymmetries in public voting responses
Year of publication: |
2022
|
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Authors: | Seiders, Kathleen ; Flynn, Andrea Godfrey ; Nenkov, Gergana Y. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 126-146
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Subject: | direct-to-public persuasion | persuasion | political campaign strategy | political marketing | sociopolitical legitimacy | voting behavior |
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