Tell us again, how satisfied are you? : the influence of recurring posttransaction surveys on purchase behavior
Year of publication: |
August 2017
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Authors: | Flynn, Andrea Godfrey ; Salisbury, Linda Court ; Seiders, Kathleen |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 20.2017, 3, p. 292-305
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Subject: | satisfaction surveys | postservice satisfaction | service purchase behavior | relational communication | customer relationship management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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