Understanding the price drivers of successful apps in the mobile app market
Paolo Roma, Gandolfo Dominici
| Year of publication: |
2016
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|---|---|
| Authors: | Roma, Paolo ; Dominici, Gandolfo |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 2, p. 159-185
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| Subject: | mobile app market | online distribution | pricing | two-sided markets | USA | United States | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643584