The way you see is what you get : market research as modes of knowledge production
Sofie Møller Bjerrisgaard and Dannie Kjeldgaard
| Year of publication: |
2012
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|---|---|
| Authors: | Møller Bjerrisgaard, Sofie ; Kjeldgaard, Dannie |
| Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 231-245
|
| Subject: | Internationale Marktforschung | International marketing research | Ethnologie | Ethnology | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507069