Key drivers of consumer purchase of airline tickets : a cross-cultural analysis
Year of publication: |
2013
|
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Authors: | Ruiz Mafe, Carla ; Sanz Blas, Silvia ; Hernández Ortega, Blanca ; Brethouwer, Meike |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 27.2013, p. 11-14
|
Subject: | Fluggesellschaft | Airline | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes | Interkulturelles Management | Cross-cultural management | Spanien | Spain | Niederlande | Netherlands |
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