Narcissistic consumers in retail settings
Iman Naderi , Audhesh K. Paswan (Department of Marketing, Fairfield University, Fairfield, Connecticut, USA), and Audhesh K. Paswan (Department of Marketing and Logistic, University of North Texas, Denton, Texas, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Naderi, Iman ; Paswan, Audhesh K. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 5, p. 376-386
|
| Subject: | Retailing | Price | Store image | Narcissism | Image congruity | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Firmenimage | Corporate reputation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2015-1327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553772