How nature, culture and legal calendars influence the calendrical timing of consumer behaviour
Year of publication: |
2016
|
---|---|
Authors: | Martin, Charles L. |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 15.2016, 4, p. 337-368
|
Subject: | Calendar-led marketing | Calendar timing | Nature | Culture | Legal environment | Exogenous variables | Konsumentenverhalten | Consumer behaviour | Kultur | Umwelt | Environment |
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