How not to do consumer research
J. Stevens Stock and Barbara K. Auerbach
| Year of publication: |
1963
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|---|---|
| Authors: | Stock, J. Stevens ; Auerbach, Barbara K. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 27.1963, 3, p. 20-25
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| Subject: | Marktforschung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002867312