How omni-channel can be the future of retailing
Sunil Chopra
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Chopra, Sunil |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 43.2016, 2, p. 135-144
|
| Subject: | Supply chain management | Omni-channel retailing | Einzelhandel | Retail trade | USA | United States | Dienstleistungsqualität | Service quality | Lieferkette | Supply chain | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-015-0118-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534302