How online brand communities can change how research is approached and the role of the researcher in an organisation
Mike Hall, Emma Morioka and Emma Morioka
| Alternative title: | "Fit for Purpose", IJMR Research Methods Forum, Royal Society, London, 2 November 2010 |
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| Year of publication: |
2011
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| Authors: | Hall, Mike ; Arthur, Jeannie ; Morioka, Emma |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 53.2011, 2, p. 279-282
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| Subject: | Marktforschung | Market research | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Social Web | Social web |
| Extent: | graph. Darst. |
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| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011242