How smartness enables value co-creation : an explorative study of Italian fashion retail
Year of publication: |
2019
|
---|---|
Authors: | Ciasullo, Maria Vincenza ; Castellani, Paola ; Cosimato, Silvia ; Rossato, Chiara |
Published in: |
Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : IGI Global, ISBN 978-1-5225-7856-7. - 2019, p. 226-248
|
Subject: | Textilhandel | Textile distribution | Kundenintegration | Customer integration | Italien | Italy |
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