Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Bartosz W. Wojdynski and Nathaniel J. Evans (University of Georgia, Athens, Georgia, USA)
| Year of publication: |
April-June 2016
|
|---|---|
| Authors: | Wojdynski, Bartosz W. ; Evans, Nathaniel J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 2, p. 157-168
|
| Subject: | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Werbewirkung | Advertising effects | Experiment | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2015.1115380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486853