How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals
Year of publication: |
2015
|
---|---|
Authors: | Tiwsakul, Amy Rungpaka ; Hackley, Christopher E. |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 4, p. 427-441
|
Subject: | Thailand | Asian consumer culture | Death ritual | Hungry ghosts | Konsumentenverhalten | Consumer behaviour | Sterblichkeit | Mortality |
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