How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and advertising performance
Zhihao Yu, Veronika Ponomarenko, and Luke Ingalls Liska
| Year of publication: |
2024
|
|---|---|
| Authors: | Yu, Zhihao ; Ponomarenko, Veronika ; Liska, Luke Ingalls |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 2, p. 215-229
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2175280 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575227