How to avoid customers leaving : the case of the Estonian telecommunication industry
Year of publication: |
2009
|
---|---|
Authors: | Kuusik, Andres ; Varblane, Urmas |
Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 4.2009, 1, p. 66-79
|
Subject: | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Estland | Estonia |
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