How to be a brand with a conscience
Year of publication: |
2016
|
---|---|
Authors: | Iglesias, Oriol ; Ind, Nicholas |
Published in: |
Brands with a conscience : how to build a successful and responsible brand. - London : Kogan Page, ISBN 978-0-7494-7544-4. - 2016, p. 203-211
|
Subject: | Markenführung | Brand management | Nachhaltigkeit | Sustainability | Sozialer Wandel | Social change |
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