How to build a marketing information system
Donald F. Cox; Robert E. Good
| Year of publication: |
1968
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|---|---|
| Authors: | Cox, Donald F. ; Good, Robert E. |
| Published in: |
Readings in marketing information systems : a new era in marketing research. - Boston, Mass. [u.a.] : Houghton Mifflin. - 1968, p. 384-399
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Harvard Business Review. 45.1967, 3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002033170