How to launch products in uncertain markets
Year of publication: |
2019
|
---|---|
Authors: | Roß, Jan-Michael ; Fisch, Jan Hendrik |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 60.2019, 1, p. 61-64
|
Subject: | Innovation | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Produktentwicklung | New product development |
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