How traditional production shapes perceptions of product quality
Year of publication: |
2024
|
---|---|
Authors: | Wilcox, Keith Todd ; Laporte, Sandra ; Ward, Gabriel |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2024, 2, p. 256-275
|
Subject: | artisanal | traditional | cultural preservation | branding | quality | Produktqualität | Product quality | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Qualitätsmanagement | Quality management | Wahrnehmung | Perception |
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