Research handbook on luxury branding
Year of publication: |
2020
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Other Persons: | Morhart, Felicitas (ed.) ; Wilcox, Keith Todd (ed.) ; Czellar, Sandor (ed.) |
Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management |
Extent: | 1 Online-Ressource |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Handbuch ; Handbook |
Language: | English |
ISBN: | 978-1-78643-635-1 ; 978-1-78643-634-4 |
Other identifiers: | 10.4337/9781786436351 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Wang, Ying, (2013)
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Strebinger, Andreas, (2016)
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Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
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