How Value Perception Affects Buying Intentions of Online Consumers?*
Year of publication: |
2013
|
---|---|
Authors: | Ozen, Hilal ; Kaya, Ismail |
Published in: |
Bogazici Journal of Economics and Administrative Sciences. - İktisat Bölümü. - Vol. 27.2013, 2
|
Publisher: |
İktisat Bölümü |
Subject: | Online marketing | value perception | Turkish consumers | Structural equation modeling |
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